Festival of Lights Projects

Event & successes

HIGHLIGHT OF THE CAPITAL

For 20 years, the FESTIVAL OF LIGHTS has been transforming Berlin into a magical world full of light art and creative productions in XXL format. The capital is transformed into a gigantic stage and its landmarks, monuments, buildings and squares become stars on the stage. Accompanying events, adventure tours and activities round off the festival experience.

THE SUCCESS SETS THE STANDARDS

In recent years, the FESTIVAL OF LIGHTS Berlin has developed into an important tourism magnet as well as an economic factor. With over 3 million festival visitors, more than 800,000 additional overnight stays and ca. 1,3 billion media reach, it is now one of the best-known light art festivals in the world.

The FESTIVAL OF LIGHTS is more than just a classic event. It is an international communication platform with an integrated network of light art, a cultural program and a well-founded marketing concept. This also includes the presentation of our partners’ themes and messages.

GLOWING POWER FOR OUR PARTNERS

More and more national and international companies, brands and institutions are discovering our communication platform and use it for unique appearances in a mega format. Because only the FESTIVAL OF LIGHTS offers the exclusive opportunity to use the surroundings of famous landmarks such as the Brandenburg Gate or Berlin Cathedral as an impressive setting for your own presentation.

Here we present selected FESTIVAL OF LIGHTS projects created with our partners. Conceived and produced by our team. Magical moments in Berlin – staged with the dazzling variety of innovative light art…

Branding & Marketing

VERSATILE PLATFORM

Over the last 20 years, it has become evident that our festival platform is exceptionally versatile and can seamlessly integrate into partners’ marketing and communication strategies: For instance:

Emotionalization of brands – Our approach emphasizes the emotional connection with partner brands, showcasing them in a compelling and emotionally resonant setting.
Accompanying launches or relaunches – Product and service introductions transcend routine and become unforgettable experiences.
Promotion and advertising – Partners leverage integrated demos, shows, and campaigns to deliver focused information and spark genuine interest.
Customer interactions and VIP attention – The unique selling proposition of our light staging captivates customers and stakeholders, ensuring substantial engagement.

COMMUNICATE INNOVATIVELY

The FESTIVAL OF LIGHTS epitomizes the future of show performance and provides an unparalleled global stage. This renders it especially conducive to inventive approaches to marketing and communication. For instance: