Mission: An Extraordinary Premiere
The fashion brand Triumph showcased the launch of its new lingerie label “Florale” in a media-savvy manner at the FESTIVAL OF LIGHTS 2017. A captivating collection received an extraordinary premiere.
Idea: Floral Harmony on a Grand Scale
Named “Dream of Flowers,” the light show on the Old Town Hall made all fashion dreams come true. It presented the most beautiful patterns and designs from the new collection, transforming the entire building into a light, delicate, weightless sea of flowers. Spectators could indulge in floral fabrics.
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Implementation: Julianne Moore as “Luminous Figure”
In collaboration with Triumph Lingerie, the FESTIVAL OF LIGHTS team created a 3D video mapping show featuring elegant fabric patterns and floral compositions that artistically represented the new label. The show was personally opened by Oscar winner Julianne Moore, and the entire press was present.
Result: Light Show with a Significant Impact
There was substantial media interest as there had never been a comparable lingerie launch. The media channels of the FESTIVAL OF LIGHTS actively supported the event with intensive communication. The “Dreams of Flowers” show, Julianne Moore’s appearance, and the associated opening dinner were extensively covered in fashion magazines, newspapers, and fashion blogs with photos and detailed reports.