Event & Success

HIGHLIGHT OF THE CAPITAL

Since 2005, the FESTIVAL OF LIGHTS has transformed Berlin into an enchanting world full of light art and creative stagings. The city becomes a giant stage and the landmarks, monuments, buildings and squares are the performing stars. Diverse events, adventure tours and activities all around the fascination of light make the festival a cultural highlight.

THE SUCCESS IS SETTING STANDARDS

In the past years, the FESTIVAL OF LIGHTS Berlin has developed into an important tourism magnet and economic factor. With over two million festival visitors, more than 800,000 additional overnight stays and over 1 billion media contacts, it is now one of the best-known light art festivals in the world.

The FESTIVAL OF LIGHTS is more than a classic event. It sees itself as an international communication platform with integral networking of light art, cultural program and well-founded marketing concept. This includes the presentation of topics and messages from our partners.

CHARISMA FOR OUR PARTNERS

More and more national and international companies, brands and institutions are discovering our communication platform and using it for unique performances in mega-format. Because only the FESTIVAL OF LIGHTS offers the exclusive opportunity to use the environment of famous landmarks such as the Brandenburg Gate or the Berlin Cathedral as an imposing setting for your own performance.

On this website, we present some selected FESTIVAL OF LIGHTS projects of our partners. Conceptualized and produced by our team. Magical moments in Berlin - stage managed with the colorful variety of innovative light art ...

Branding & Marketing

VERSATILE TALENTED

The experience of the past 17 years has shown that our festival platform is versatile and can be perfectly integrated into existing partners' marketing and communication strategies - for example:

  • Emotionalising Brands - The brands of the partners stand out in the strong emotional backdrop.
  • Accompanying Launch or Relaunch - Introducing products and services into events that are "unique".
  • Promotion and Advertising - Through integrated demos, shows and promotions, the partners can specifically inform and generate interest.
  • Customer contacts and VIP care - The USP of lighting staging arouses the interest of customers and stakeholders and ensures high contact numbers.

INNOVATIVE COMMUNICATION

The FESTIVAL OF LIGHTS stands for the show performance of the future and offers a worldwide unique setting. This makes it particularly suitable for innovative ways of marketing and communication - for example:

  • Live communication - The company's or brand's appearance as part of the FESTIVAL OF LIGHTS will be an unforgettable experience that everyone is talking about.
  • Visual Storytelling - The stage of the festival offers the ideal setting to tell stories with strong pictures in an impressive format.
  • Social Media - The presentation at the festival creates great visuals that go around the world via the social media booster.
  • Gamification - The light productions can be combined with competitions and interactive public actions that turn viewers into contributors.

Cases & Locations

Brands & Partners

Themes & Industries

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