MESSAGES IN THE LIGHT
Idea: Dialogue also works through visual storytelling on building facades. This creates a different, rarely achieved proximity between the embassy country and Germany.
The embassies in Berlin are the diplomatic, permanent representation of another state in our country. They are the residence of the ambassador and have the task of engaging in dialog with our government on many issues and topics. This also applies to the American Embassy on Pariser Platz.
Implementation 2021
On the façade of the American Embassy, the slogan of the then current US Secretary of State Antony Blinken in front of a tiled wall of people put a big exclamation mark: “DIVERSITY makes us stronger, smarter, more creative ….”. On September 11, the image changed and commemorated the terrorist attack 20 years ago.
Implementation 2020
The large-scale projection on the American Embassy congratulates the German people on 30 years of unity, peace and freedom. “Berlin is a beacon, a guiding star on the horizon, a shining example for all who appreciate the value of freedom. The Festival of Lights, with its projections illuminating the landscape of a rebuilt city, echoes this sentiment, and the U.S. Embassy is proud to be part of this bright new tradition,” said Robin Quinville, Embassy Envoy.
Success: Embassies showcase their work and present their countries. The dialog with citizens succeeds.
Since the beginning of the festival, various embassies in the German capital have participated in the FESTIVAL of LIGHTS, including the American Embassy on several occasions. The reasons for their involvement vary – sometimes it is a special event that connects the embassy or the embassy country with Germany or Berlin, sometimes it is about a topic that is to be shown to a large audience in the media during the event year. But sometimes it is simply the desire to draw even more and better attention to the important work of the embassies. With the stories on the building facades, the embassies manage to get close to the people through the media.