World Health Summit: A Defining Year for Global Health Action
Mission: High-profile opening of the world’s most important conference for global health
The World Health Summit in Berlin is one of the world’s most important strategic conferences for global health that brings together leading international representatives from science, politics, business and civil society to set the course for a healthier future. At the World Health Summit 2023 taking place from 15 to 17 October 2023 under the motto “A Defining Year for Global Health Action”, the focus will be on a decisive year for global health: the World Health Organization (WHO) is celebrating its 75th anniversary. Together with the WHO, the World Health Summit is committed to health for all.
Implementation: Video projection show at the Brandenburg Gate on the opening evening of the summit with reference to “75 years of WHO”
The Festival of Lights produced an impressive 3D video mapping show on the Brandenburg Gate on the opening evening of the World Health Summit. The show ran several times throughout the evening in front of hundreds of thousands of festival visitors. A show that artfully displayed the values and messages of the World Health Summit as well as referenced the 75th anniversary of the WHO World Health Organization during the opening of the World Health Summit 2023 on October 15.
Outcome: A visual gong for the opening – which was carried far beyond the Summit participants
The media response and engagement rate on social media was extremely high and the images from the show went viral. Our partners were very pleased with the result!