We are all connected
Mission:
WWF’s goal is to stop the destruction of nature and create a future in which humans and nature live in harmony. After the great success at the Festival of Lights in Zagreb 2024, WWF brought the campaign to Berlin to creatively raise awareness of the need to protect biodiversity and highlight the urgent need for action.
Idea & implementation:
The idea was to combine nature and modern art to raise awareness of nature conservation and appeal to young Berliners in particular through their everyday language.
The projection brought the fascinating and colorful animal and plant world closer in a lively and exciting way. It was not just about pretty pictures, but about showing that nature conservation is important to us all. Modern, dynamic visuals made it clear how urgently these habitats need our protection – and that we can all do something to preserve biodiversity.
The Festival of Lights team visually realized the campaign in 3D and XXL format, creating a strong connection between art and environmental awareness.
Success:
The projection created an impactful and emotional connection to WWF’s important work and showed how art and technology can be used to bring urgent environmental issues into focus.
