Hand in hand
Mission:
The Festival of Lights team took on the task of presenting classified adverts as a lively and sustainable platform that promotes exchange and togetherness.
Implementation:
The idea was to present classified adverts as a place for daily interaction and the exchange of goods and services.
The projection transformed the Berlin TV tower into a lively platform for interaction as a ‘shop window of opportunities’. Endlessly long illustrated arms stretched across the façade, interlocking, exchanging objects and symbolising the diversity and network of the classifieds community. In a creative graphic movement, the arms wrapped around the tower, forming a dynamic pattern and finally framing the classifieds logo – a strong image for togetherness and the central message of the brand.
Success:
The creative projection on the Berlin TV tower created a unique experience that impressively depicted the diversity and vibrant network of the classifieds community. The playful graphic movement of the interacting arms attracted the attention of festival visitors and gave classifieds an oversized platform.