TENERIFE
Idea: TOURISMO DE TENERIFE , responsible for marketing and communicating the beauty of the island of Tenerife, has discovered the Festival of Lights and its enormous potential to enchant people all over the world with light art and messages.
The uniqueness of the island, the incomparable charm with the extensive tourist opportunities and the new, sustainable tourism destinations are currently to be presented to the public after the difficult travel times during the Corona pandemic.
Implementation: The Festival of Lights team produced a fascinating 3D video mapping entitled “DIMENSIONS”, consisting of the many cultural and characteristic features of the island, the unique selling points of Tenerife. Impressive volcanic landscapes, beaches in different colors, whales and dolphins in protected areas – the island’s DNA is incredibly diverse. From the beautiful nature to the traditional carnival, a show that arouses enthusiasm and immediately makes you want to travel.
The venue for the presentation: the royal facade of Charlottenburg Palace in Berlin, a highlight of the Festival of Lights. The video mapping, featuring many special effects, was also a play on the historic architecture of the palace.
Success: The FESTIVAL OF LIGHT 2022 became the big stage for TURISMO TENERIFFE. One of the most popular vacation destinations with the entire spectrum of tourist attractions was presented in an enticing and realistic way. Expressive images presented emotionally on a unique stage.
The passion for a dream destination was reawakened, and not just among Berliners. Tourists from all over the world who came to Berlin for the festival, as well as the Festival of Lights Multi Media Channel with a reach of billions, ensured worldwide communication.
The spectacular show was presented again immediately after the Festival of Lights Berlin. Newly adapted to the facade of Augsburg City Hall, it became another highlight at the Augsburg Light Nights in October 2022.