WHAT MAKES YOUR HEART BEAT?
Mission:
The task was to present the new fragrance Sì Passione Eau de Parfum Intense by Giorgio Armani in a sensual and captivating way.
Implementation:
The exclusivity and message of the fragrance – elegance, strength and pure sensuality – was presented in a visually powerful video projection. There was no more fitting location than the legendary Hotel de Rome on Bebelplatz. ‘WHAT MAKES YOUR HEART BEAT?’ was the luxury brand’s clear message. The impressive projection was accompanied by a co-presentation of the exclusive opening event of the 20th Festival of Lights.
Success:
As the central location of the Festival of Lights 2024, the Hotel de Rome took on a special role and transformed itself into a luminous eye-catcher with the Armani motif that made hearts beat faster and brought Sì Passione to life. The prominent staging guaranteed enormous visibility for around 3.5 million visitors. The project was accompanied by extensive social media activities that achieved an impressive reach.
