See, admire and visit Taiwan
Mission:
To showcase the beauty of Taiwan and awaken the desire to visit the country
The Festival of Lights has a strong connection with Taiwan and has already hosted several light art projects on the beautiful island in the Western Pacific.
Our client was the Taipei Tourism Office in Frankfurt, which is responsible for Taiwan’s tourist destinations in Germany.
Taiwan is aware of the opportunities and reach of the Berlin Festival of Lights and the aim was to showcase the beauty, attractions and diverse offerings of Taiwan to inspire all festival visitors to travel.
Taiwan combines the most beautiful aspects of Asia in a very small area and offers breathtaking landscapes with impressive gorges, high mountains, rugged coastlines and enchanting coral and volcanic islands, while in the cities centuries-old traditions merge with the modernity of the 21st century.
The show THE HEART OF ASIA at Charlottenburg Palace was able to showcase all of this. Artistic impressions were displayed to show visitors the fascination of Taiwan.
Implementation:
Taiwan 3D video mapping on the royal facade of Charlottenburg Palace
In an impressive mapping, the beauty of Taiwan shines artistically on the imposing facade of Charlottenburg Palace.
An impressive 3D video mapping enchanted the visitors and was perfectly embedded in the overall artistic show on the imposing facade of the historic Berlin landmark.
Fascinating images and traditional sounds, which made the country of Taiwan tangible to the senses, took the audience on a journey to dazzling underwater worlds, boundless forests and beautiful impressions from the most diverse corners of the country. The images immediately aroused wanderlust and aroused curiosity for more.
Success: wanderlust and emotion!
Hundreds of thousands of visitors saw the show live at Charlottenburg Palace and were thrilled. The social media activities reflected this enthusiasm and made Taiwan a viral topic worldwide.
Proactive marketing across all platforms generated additional resonance for “THE HEART OF ASIA” in print and online media. Consequently, many travel and culture enthusiasts decided: That’s where I want to go!