Deutsche Bahn – Hackescher Markt
Mission:
With around 5,400 railway stations, DB Station & Service AG is Europe’s leading station operator. In addition to its core business – the development and operation of railway stations – the business segment combines a wide range of services at and around the station.
During the Festival of Lights, the railway stations and their far-reaching significance were to be given a special showcase. Our task was to reflect the green transformation of Deutsche Bahn.
Implementation:
We designed a projection show for Deutsche Bahn on the extended facade of the centrally located Hackescher Markt S-Bahn station. The production consisted of a mixture of static images with an embedded, animated video show.
In the spirit of “green transformation”, the external facade of Hackescher Markt was transformed into a sea of green lights, with plants and animals lining the picture.
The Hackescher Markt S-Bahn station thus became a wonderful part of the history of the collaboration between Deutsche Bahn and the Festival of Lights, which can already look back on many very special productions and experiences.
Success: Brand mission accomplished!
Hundreds of thousands of visitors marveled at the lively staging of the show at Hackescher Markt S-Bahn station.
Deutsche Bahn’s involvement was accompanied by many social media activities and promotion through the Festival of Lights Multi Media Channel with its billion-strong reach.