Kiddinx – Love can be magic
Mission:
Kiddinx produces and commercialises children’s radio plays, music, animated films, TV rights, apps, eBooks and podcasts. KIDDINX stands for its own brands such as Benjamin Blümchen, Bibi Blocksberg, Bibi & Tina and Kira Kolumna and is also the licence agency for Pippi Longstocking, The Smurfs and many other well-known children’s brands. KIDDINX reaches over 1.7 million followers on YouTube, Instagram, TikTok and Facebook.
For over 40 years, Bibi Blocksberg and her turbulent adventures have stood for tolerance, justice, respectful interaction and plenty of warmth for millions of young and adult fans.
If we do this with an open heart, respect and love for one another, many things are possible. LOVE CAN BE MAGIC! Our task was to realise precisely this mission in a spectacular and media-effective way as part of the Festival of Lights.
Implementation:
No building in Berlin was better suited than the Berlin TV tower!
Why?
We were able to create a show for Kiddinx that lets Bibi Blocksberg fly over the tallest building in Berlin!
Bibi Blocksberg as we all know her. On her broom “Kartoffelbrei” she flies high up through the scenery. The narrow and tall television tower is the ideal location for this production and for Bibi Blocksberg’s merry broom ride. After the legendary Hex-Hex and the Zaubersternchen, we let the motto “Love can be magic!” light up, creating an iconic image for the marketing mix of our partner Kiddinx.
The show naturally attracted the target group that makes up our festival’s guest group, especially in the early evening hours: families with children.
In addition to the show on the TV tower, we showed Kiddinx throughout the festival on our large mobile LED wall and in all our Festival of Lights media.
Success: Brand mission accomplished!
Millions of guests marvelled at the magical production by Kiddinx and Bibi Blocksberg on the Berlin TV tower.
The Kiddinx commitment was accompanied by many social media activities and promotion on the Festival of Lights Multi Media Channel with its billion-strong reach.
