Reviving a Forgotten Masterpiece
Idea: Shedding New Light on Forgotten Art
“The Westlight” is the name of a new 15-story high-rise in City West, opposite the Zoological Garden. During the construction of the new building, a lost artwork was discovered—a bricked-up, massive mural by the Scottish Pop Art pioneer Sir Eduardo Paolozzi († 2005) from 1976. The Berlin art society was surprised and fascinated.
During the FESTIVAL OF LIGHTS 2019, a light projection on The Westlight’s facade aimed to showcase the rediscovered Pop Art treasure.
Implementation: Full Glow for Pop Art
Using powerful projectors and a creative visual concept, an intricate Pop Art projection was staged on The Westlight’s glass facade, commemorating the lost mural.
The projection was presented by Barings, a global financial services firm with offices in 16 countries, connecting traditional asset management with innovative capital solutions.
Success: A Highlight for The Westlight
The spectacular art projection and the associated media presence in the FESTIVAL OF LIGHTS Multimedia Channel led to widespread dissemination of this unique comeback story—closely tied to The Westlight and the presenting company Barings .