A strong appeal for nature
Mission: Creatively promoting nature
National Geographic knows nature and is committed to protecting it. For the FESTIVAL OF LIGHTS 2017, National Geographic wanted to show people the beauty of nature and encourage them to protect it with the “For the love of life” campaign. Festival visitors were to become nature lovers.
Idea: Stirring photographs
The FESTIVAL OF LIGHTS team came up with the idea for the “House of Nature”. Fascinating scenes from the lives of endangered animal species were projected onto the historic New Stables in Berlin’s Mitte district on an impressive scale. Nature is a wonder, and the wonder took shape at the New Stables.
Implementation: Fascination of the animal world
The breathtaking beauty of the animal world, which faces an existential threat from increasing dangers all over the world, captivated the audience. As they had plenty of distance from the huge panorama of wildlife on the other side of the Spree, the images were able to fully unfold their effect.
Many of the dangers are man-made and it is up to us to put a stop to the destruction, was the message of the “House of Nature”.
Outcome: Hand in hand for a topic of the heart
The message of the “House of Nature” was communicated worldwide. The staging at the Marstall served as a catalyst for systematic PR, in which the FESTIVAL OF LIGHTS and National Geographic worked closely together. Our team produced a video of the staging, which was distributed by National Geographic on all social media channels during the festival.