Brand staging ◆ Schokoladenhaus Rausch

 

A chocolate house in the jungle

 

Idea: 100 years of chocolate consumption for the eyes

The Berlin chocolate manufacturer Rausch has been reinventing itself again and again for more than 100 years and produces exquisite chocolate creations with the highest quality standards. The center of this sweet paradise is the Rausch Chocolate House on Gendarmenmarkt. This is where chocolate lovers from Berlin and all over the world come together.

The Berlin chocolate manufacturer Rausch has been reinventing itself again and again for more than 100 years and produces exquisite chocolate creations with the highest quality standards. The center of this sweet paradise is the Rausch Chocolate House on Gendarmenmarkt. This is where chocolate lovers from Berlin and all over the world come together.

 

Implementation: facade projection with jungle feeling

At Gendarmenmarkt, visitors were taken to the exotic home of chocolate in the FESTIVALS OF LIGHTS 2018 and 2019. During the festival, the wild jungle of Costa Rica conquered the facade of the Chocolate House. The colorful façade projection was a luminous reference to the origin of the fine cocoa varieties that Rausch uses for its chocolates.

Outside, the jungle world was reminiscent of the home of chocolate in Costa Rica. Inside, guests could learn more about Costa Rica and its cocoa plantations in an experiential exhibition.

 

Success: Projection as a visitor magnet

The jungle art projection magically attracted the attention of festival visitors and made them curious about the chocolate brand world inside. As a result, the Chocolate House saw a sharp rise in visitor numbers during the festival period.

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