Find Your Talisman
Pandora is the world’s largest jewelry brand. Each piece is designed to inspire self-expression, inviting people to tell their stories and showcase their passions through meaningful jewelry.
With the launch of the new Pandora Talisman collection, Pandora sought to open a new chapter in jewelry design. Each piece reflects the values it embodies – strong symbols that tell powerful stories.
Idea & Implementation:
During the festival, the stories of the Talisman collection were brought to life through stunning light art. Talismans and coins featuring Latin inscriptions appeared to “stroll” across the impressive façade of the Hotel de Rome. Each talisman carried a timeless meaning – small symbols representing strength, love, and courage, enriching the wearer’s personality. A majestic lion appeared, accompanied by the sun, moon, and stars, illuminating the façade and prompting visitors to reflect: “Which words guide me?”
Success:
The Festival of Lights brings together people of all generations, creating a unique platform for symbolic jewelry and personal expression.
The prominent installation at Bebelplatz generated impressive visibility among millions of visitors. The message of the Pandora Talisman collection was further amplified through extensive social media activities – including a contest that sparked excitement both online and on-site, driving high engagement with the brand.