No More Faxes!

The Digital Agency Berlin is the central point of contact for all questions related to digitalization, funded by the State of Berlin and completely free to use. They offer personalized, needs-based support – from IT security and funding opportunities to implementing your own AI assistant.

The Festival of Lights team aimed to showcase the company’s innovative spirit to millions of viewers while creating a lasting, emotional connection between the brand and its expertise.

Idea & Implementation:

“No More Faxes: Berlin Helps You for Free” – a bold message displayed on the Berlin TV Tower during the Festival of Lights 2025. Iconic Berlin symbols such as the Brandenburg Gate, the Ampelmännchen, the Berlin Bear, a currywurst, and Nefertiti’s head floated above the tower in the projection. The finale featured a fax machine letting sheets of paper rain down – a humorous, tongue-in-cheek farewell to the analog age.

Success:

The projections created a successful blend of tradition and innovation, combining Berlin’s identity with modern, creative thinking.

The projection on the TV Tower gave the Digital Agency Berlin the opportunity to present its services to a wide audience, reaching many people and companies who may use their offerings in the future. By participating in the Festival of Lights, the brand sent a clear signal for Berlin’s digital future. From Berlin, for Berlin.

Homepage:  Digitalagentur Berlin