The Running Man: Get Him!
Paramount Pictures, founded in 1912 in the United States, is one of the world’s leading film studios. The studio produces and distributes successful feature films and blockbusters. Among its most famous franchises are Mission: Impossible, SpongeBob SquarePants, and Sonic the Hedgehog. With the upcoming action thriller The Running Man, the goal was to generate attention and strengthen Paramount’s position as an innovative player in the cinema and entertainment industry.
Idea & Implementation:
The Festival of Lights team brought the title The Running Man to life in a powerful and emotional way. On the façade of the Hotel de Rome, a dynamic projection of the running hero appeared, accompanied by a bold call to action: “Get Him!” The projection captured the essence of the film – action, courage, and perseverance – and transformed it into a visually striking experience for millions of viewers.
Success:
Through the attention-grabbing presentation on the façade of the Hotel de Rome during the Festival of Lights – combining dynamic projection with a compelling message – the film was able to spark strong and lasting interest among audiences even before its theatrical release.
