US Embassy




Idea: Dialogue also works through visual storytelling on building facades. This creates a different, rarely achievable proximity between the embassy country and Germany.

The embassies in Berlin are diplomatic, permanent representation of another state in our country. They are the residence of the ambassador and have the task of entering into dialogue with our government on many issues and topics. This also applies to the American Embassy on Pariser Platz.

Implementation 2021

On the facade of the American Embassy, the slogan of the then current U.S. Secretary of State Antony Blinken put a thick exclamation mark in front of a tile wall of people: "DIVERSITY makes us stronger, smarter, more creative ....". On September 11, the image changed and commemorated the terrorist attack 20 years ago.

Implementation 2020

The large-scale projection on the American Embassy congratulates the German people on 30 years of unity, peace and freedom. "Berlin is a beacon, a guiding star on the horizon, a shining example for all who appreciate the value of freedom. The Festival of Lights, with its projections illuminating the landscape of a rebuilt city, echoes that sentiment, and the U.S. Embassy is proud to be part of this bright new tradition," said Robin Quinville, Embassy envoy.

Success: Embassies show their work and present their countries. The dialogue with the citizens is successful.

Since the beginning of the festival, various embassies in the German capital have been involved in the FESTIVAL of LIGHTS, and the American Embassy has also participated several times. The reasons for their involvement are varied - sometimes it is a special event that associates the embassy or the embassy country with Germany or Berlin, sometimes it is about a topic that is to be shown to a large audience. Sometimes, however, it is simply the desire to draw even more and better attention to the important work of the embassies. With the stories on the building facades, the embassies succeed in achieving a strong media connection to the people.

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