Eine Renaissance, die niemals endet
Mission:
As an international partner of the Festival of Lights, Toscana Promozione Turistica wanted to present the magic and diversity of the Tuscany vacation region to Berliners in a special way. The aim was to arouse interest in this unique region of Italy and to position Tuscany as a place of relaxation and inspiration.
Idea & implementation:
The idea was to present the incomparable charm and timeless beauty of Tuscany through a projection staging. The perfect building: Charlottenburg Palace. We transformed the imposing façade into a visual invitation to take time out.
Under the motto “A renaissance that never ends”, the region was staged as a place that harmoniously combines culture, nature and history to create a unique experience. Charlottenburg Palace was illuminated with a unique projection that expressed the landscapes, cultural treasures and lifestyle of Tuscany. The warm color scheme and iconic motifs of the region – from hilly landscapes to glowing sunsets – transported the audience right into the flair of Tuscany.
Success:
Thousands of visitors experienced the inspiring production at Charlottenburg Palace, which was harmoniously integrated into the overall artistic show at the festival’s top locations.
The campaign was accompanied by intensive social media activities and extensive promotion. This gave Tuscany far-reaching visibility as a versatile vacation region and inspired the public to enjoy a very personal “renaissance of the senses.”
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