Visions of the Future
Mission:
A spectacular and crowd-pleasing installation was to be presented at the Center am Potsdamer Platz, formerly the “Sony Center”, during the Festival of Lights 2024, which would put the well-known building in the spotlight and at the same time reflect the vision of the center – a place of inspiration, creativity and urban culture.
Idea & realization:
The idea was to create something monumental. An installation that dominates the space both physically and visually and impresses visitors with its size and symbolic depth. Curator Birgit Zander chose the Australian artist Amanda Parer, with whom the festival team has been working for years. Amanda’s installation “MAN” embodies the human quest for intellectual thought and reflection. And was tailor-made for this location.
The gigantic installation, around 12 meters high and 13 meters wide, was placed at the heart of the center. Its luminous presence completely filled the space. Light intensified the effect.
Success:
The installation quickly became a crowd puller and social media star. Thousands of photos and videos of the illuminated sculpture under the futuristic roof of the center quickly spread on Instagram, which not only attracted festival visitors, but also increased the number of visitors to the Center am Potsdamer Platz.
Homepage The Center at Potsdamer Platz