R5 IS BACK
Mission:
The Festival of Lights was entrusted with the exciting task of creatively visualizing Renault’s mission for sustainable mobility and innovative technology. The relaunch of the Renault 5 as an electric vehicle was designed to connect its iconic design with environmentally friendly propulsion technology and appeal to a broad audience.
Implementation:
The goal was to transform the relaunch of the Renault 5 into a dynamic, digital, and emotional message. The legendary Renault 5, which became a cult classic in the 1970s, was reimagined as a “new icon” – modern, electrifying, and timeless all at once.
The Renault 5 was showcased through spectacular projections on the Berlin TV Tower and Hotel de Rome. These installations combined the vehicle’s classic design with modern, illuminated effects and vibrant colours. The vision of the car as an electric model for the future was brought to life, allowing the audience to rediscover the unique character of the Renault 5.
Success:
Strong Audience Response.
The Renault 5 captivated Festival visitors, drawing the attention of a diverse audience—from car enthusiasts to families. The combination of nostalgic charm and modern electric mobility resonated strongly and was met with enthusiastic acclaim.
Through the impressive staging at the Festival of Lights, which conveyed both nostalgia and forward-thinking aesthetics, we successfully implemented Renault’s goal of increasing brand visibility and fostering an emotional connection with the audience. This created valuable touchpoints for partnerships and investments in the field of electric mobility while highlighting Renault’s commitment to an innovative and sustainable future.
