Real estate in focus

 

REAL ESTATE IN FOCUS

Task: Real estate and neighborhoods show true size

Every property has its own personality and story. The Festival of Lights brings out this big. Through powerful artistic projections on the facades, buildings, ensembles and entire quarters begin to live and tell their stories. The festival's millions of viewers stop to observe in fascination how facades open up and offer attractive perspectives.

Action: Realise individual concepts

Each property is different, has its own personality and a specific positioning. The huge light installations adapt to these peculiarities. Each production is individually tailored to the building and its character. It adapts technically perfectly to the forms and surfaces, in terms of content to the self-image and the story. Thus, foreign facades become good acquaintances for the spectators.

The 120 meter high UPPER WEST of the SIGNA Group on Kurfürstendamm manifested its exposed position with a street art projection. A majestic lion's head kept watch over Berlin's City West during the festival.

At the distinctive condor building of Kondor Wessels, directly on the Berlin city highway, the Murals of the Italian artist Millo combined with the elements of the facade and told stories of people in the city.

At the Loeser & Wolff House of POLIS Immobilien AG on Potsdamer Platz, we brought the unique architectural character of the house to life on the occasion of the company's 20-year anniversary. Sizeable art deco elements from inside the house were singled out and projected outside the façade as aesthetic masterpieces.

These and many other productions relating to real estate have made the Festival of Lights known in its own media, in social networks and with classic press work around the globe - each in close coordination with the partner's real estate marketing.

Excerpt from real estate projects of the last years

  • Berliner Union-Film:

Video installation, event highlights and big-screen projections on the Union-Film site and the substation

  • BIM Berliner Immobiliengesellschaft:

Art projections onto landmarked landmarks and buildings such as the Konzerthaus am Gendarmenmarkt or the Alte Stadthaus

  • Deutsche Funkturm GmbH:

3 D video mappings on the Berlin TV tower

  • Freiberger Grundbesitz:

Videomapping, events and sound / light installation on the entire real estate area Spree-Bogen

  • Generali Deutschland Immobilien GmbH:

Art projection on the P5 at Potsdamer Platz

  • Gesobau:

Projections and installations, "Kiez im Licht" in the Märkisches Viertel and evening topping-out ceremony with large-scale projection on the large construction site in Pankow

  • Potsdamer Platz Management Gesellschaft / IG PoP:

Staging of the real estate area Potsdamer Platz as festival center, festival opening with the Governing Mayor (since 2010)

  • Stofanel:

Art projection with different motifs on the headquarters on Pariser Platz

  • Ziegert Immobilien:

Staging various real estate projects and organizing customer incentives

  • WBM Wohnungsbaugesellschaft Mitte:

Staging of the Nikolaiviertel

  • Wohnungsbaugenossenschaften Berlin:

In 2012, we developed an award-winning 3D video mapping on the Brandenburg Gate for 22 Berlin housing cooperatives (plus evening incentives / VIP tours through the festival and organization of a 2-day annual conference)