Task: More publicity for top photos
LUMAS is one of the most famous photo galleries in Germany with a concept that combines online store and real gallery sales. At the FESTIVAL OF LIGHTS, an artistically high-quality presentation of selected LUMAS motifs was intended to increase brand awareness and the sale of images.
Idea: Let pictures speak for themselves
Since the FESTIVAL OF LIGHTS has always been the home of the most beautiful pictures, there could not be a more suitable stage for LUMAS. The most beautiful photos of the gallery were presented in an artistically high-quality photo presentation of the festival's large fan base.
Implementation: Photo art 100% pure
10 carefully curated photo motifs were projected as still images on the facade of the Hotel de Rome, a premium location for premium photographic art. Each photo was given enough space and time to appeal to the audience.
The special feature: If you fell in love with one of the photos, you could buy the motif from LUMAS and hang it on your wall at home.
Result: A sales success
Millions of festival visitors marveled at the photos. LUMAS won many new photo fans and the sales were boosted.