See Macau with different eyes
Task: To raise awareness for Macau
Macau has been an insider tip as a destination so far. Most of the visitors of the FESTIVAL OF LIGHTS 2015 did not know much about the country and its people. The show at the Hotel de Rome on the Bebelplatz changed that. With the help of artistic impressions the visitors were enchanted by Macau and a journey was recommended.
Idea: Discovery tour for the senses
Impressive images and traditional sounds, which made the life of the metropolis between Asian flair and Portuguese heritage sensually tangible, took the audience on a short trip to the Far East. The pictures aroused wanderlust and made them curious for more.
Implementation: Macau with multi-view
"Marketplace of Culture" is a fixed format of the FESTIVAL OF LIGHTS. The intention is to introduce festival-goers to other countries and cultures. In 2015, Macau was in the limelight. None of the usual sightseeing movies, with an artistically emotional 3D video mapping show in panorama format and accompanying marketing measures, the country, its culture and art were presented to a broad audience.
2 million people saw the show live at the Hotel de Rome and were thrilled. Countless social media posts and photos documented this enthusiasm and brought Macau into a viral conversation.
Active marketing on all platforms gave the "Experience Macau" additional resonance in print and online media and many a holiday fan decided afterwards: I have to go there!