YOU CAN BE ANYTHING YOU WANT IN THE FIELD OF CRAFTSMANSHIP.
Mission:
The Berlin Chamber of Skilled Crafts wanted to present Berlin’s skilled crafts as a creative, versatile and indispensable part of the city. The importance of the trades for society and their role in shaping Berlin should be emphasized and a broad audience reached.
Idea & Implementation:
The idea was to transform the building of the Chamber of Skilled Crafts into a symbolic canvas expressing the diversity and importance of the skilled craft sector. The projection symbolically showed how craft enriches and shapes the city and society in innovative and sustainable ways. Vibrant colors, dynamic imagery, and artistic representations were used to visualize the importance of craftsmanship – a creative interplay that highlighted both the diversity of trades and craftsmanship as a formative force in the city.
Success: A powerful symbol for the diversity and importance of craftsmanship!
The projection on the building of the Berlin Chamber of Crafts inspired numerous festival visitors and achieved a wide reach via the festival’s media channels. The production underlined the importance of the skilled crafts sector for the city and increased the perception of the skilled crafts sector as an indispensable part of the Berlin community.
Homepage of Handwerkskammer Berlin