Task: Electrifying events as a festival program highlight
The car brand smart wanted to present the premiere of the "smart electric symphony" to the audience at the FESTIVAL OF LIGHTS 2016. This event should be broadcast live on the smart Facebook page and a video produced to make it available to all smart partners.
Idea: Integrating smart electric symphony into the program of the Festival of Lights?
The goal was to stage a highlight such as the smart electric symphony, also for the public.
Implementation: The unique light show "smart electric symphony" was included as a highlight in the festival program.
The festival team organised the location, the well-known DJ Chris Bekker and provided for thousands of astonished visitors.
The event, which was a perfect match for the FESTIVAL OF LIGHTS brand, was widely advertised on the festival's communication platform and social media channels. The result was a trendy buzz event.
Result: Light show with a big echo
The Berlin scene and the festival fan community was there at the world premiere, the media interest was great, because there had not been a similar event in the Festival of Lights. The world premiere of the "smart electric symphony" was a complete success and many Berlin media reported about it.